Crocs – SM Clark

Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam footwear. Crocs Inc term these “clogs”, but they do not contain any wood like traditional clogs.

Crocs had sold 300 million pairs of shoes by year 2017. In August 2018, Crocs announced it was closing its last company-operated manufacturing plants in Mexico and Italy. In June 2020, Crocs moved the headquarters from Niwot, Colorado, to Broomfield.

In 2020, in response to the COVID-19 pandemic, the company launched “A Free Pair for Healthcare” offering healthcare workers a free pair of their shoes. Crocs also sent 100,000 pairs of shoes to hospitals to be distributed to staff.

In the years 2020 to 2022, Crocs experienced a surge in sales due to several factors. One reason for the brand’s resurgence was a shift in consumer behavior during the COVID-19 pandemic, with many people looking for footwear that they could wear while working from home. Additionally, Crocs benefited from collaborations with high-profile fashion designers and a marketing campaign that helped to revitalize the brand’s image. As a result of these factors, Crocs’ sales had a two-digit rise annually during this period.